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One of my favorite marketing techniques for my handmade soap business is to offer free demonstrations and classes to any organization that has both the space and members. I allow them to charge for the event and then I use the event to develop my email list and sell my products to the class. This a win win situation as the vendor gets an easy way raise much needed funds and I get exposure to a completely new audience.

Make sure to bring plenty of soap to sell after class and give a compelling reason for the class members to sign up for for your newsletter. More free information, lessons or "secret suppliers" can be an enticing tidbit to get customers to sign up. Without a list you may as well not do the exercise at all. Your list is how you build your business.

Many opportunities will open up from your list that may not even have imagined. I have had joint venture offers and another offer to move my business to another city to be the primary supplier to a large company from these types of contacts. Keep in contact with your customers by offering useful information and colorful stories. Most of your contacts (emails) should not be about sales, but about engendering a relationship with your customers. Each type of product you have has ingredients that have wonderful qualities that have to be explained to your customers. These qualities answer questions, such as, what soap is best for oily skin. Now a customer will contact you to buy that product even though you never asked them to. You appear to be a friend rather than a pushy salesperson. This is your advantage over your competitors.

Article provided by Jeffrey Dorrian



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