"USDA approved soap" is the
claim I have been seeing lately on some websites. I do believe
they mean that the ingredients are approved or certified. Organic
products are all the rage in the natural beauty market place.
There is one caveat when making soap though, CP soap must be
made with sodium hydroxide. Sometimes known as caustic soda.
One of the harshest chemicals on earth. So it doesn't matter
how you dress up the product, the fact is, this ingredient comes
from large chemical companies and is about as inorganic as it
From a marketing perspective going organic can
be a remarkable plus as more and more retailers are specializing
in organic only products. They actively search out "green"
items. Farmers from all over the world are now producing products
that they can get certified as organic. Coffee, cocoa, vegetables
all command premium prices if the market believes they are the
genuine article. Another off-shoot of this market is the fair
practices market which many times over lays the organic
market. This is the insistence that subsistence farmers in these
countries are treated fairly in their working conditions, wages
and prices they are offered for their products. Organic Products
Trading Company(optco) is one of the companies making these
Why have consumers embraced the natural organic
approach?. Here is an ingredient list of a popular shampoo product
that integrates the word natural into the text on their label.
"Water,ammonium lauryl sulfate,ammonium laureth sulfate,ammonium
methylcellulose, tetrasodium edta, dmdmhydantoin,citric acid,
extract, fd&c blue no. 1(ci 42090), fd&c green no. 3(ci
42053)." Here we have a perfect example of why consumers
are leaving commercial soaps and shampoos in droves. Not only
do the ingredients appear to be completely repugnant, they also
appear to be deceitful in light of the brand name using the
natural for labeling purposes.
Listed below are a few of the enterprising organic
websites offering premium products to this growing market.
Supporting the natural beauty market means supporting
small local businesses in your own community. Good Luck!